Marketing, Storytelling, & time travel

Windows 8 – Deeper Dive – Quick Start Webinar for Windows 8 & Office 2013

Windows 8 – Deeper Dive – Quick Start Webinar for Windows 8 & Office 2013

This week I joined Erick Cook on Free Webinar Wednesdays to help him make the transition back from being a MacBook user to getting around in his new Windows 8 laptop from Lenovo. Free Webinar Wednesdays – Let’s’ Take a Deeper Dive Into Windows 8 from Eric Cook on Vimeo. It’s a great session to […]

How to build a Unique Value Proposition that’s 6 words or less

How to build a Unique Value Proposition that’s 6 words or less

One of the most difficult challenges when developing a brand or product is communicating your Unique Value Proposition (UVP). How do you think your company would do if you asked 10 different employees to explain what makes your company or product both valuable and different from the competition? How about if you asked 10 different […]

How an expert landing page optimizer uses predictably irrational landing pages

How an expert landing page optimizer uses predictably irrational landing pages

WordPress Landing Pages Made Easy CopyBlogger recently released a landing page optimization tool for use with WordPress called Premise. The solution  is remarkable for numerous reasons, including the ability to insert predefined proven landing page templates into any WordPress site without disrupting the main theme layout. It also includes optimization tools and training from industry […]

Predictably Irrational Landing Pages

Predictably Irrational Landing Pages

Rational Landing Page Strategy Using landing pages as an effective internet marketing tool is about creating the right experiences to lead targeted visitors to a specific compelling call to action that converts into a sale. At first glance, a rational and logical approach to optimizing landing pages would be to directly craft one persona-based experience […]

Is Blogmented a word?

Is Blogmented a word?

Sometimes a simple “Yes” or “No” is the best time-management tool. Clear, concise, and authoritative. It is hard to argue with a Yes or No. Just move on. We need more of this simplicity and authority online to rein in the time drift of online research.

GMail adds Google Voice, say goodbye to Skype calling?

GMail adds Google Voice, say goodbye to Skype calling?

This week Google enabled “Call Phone” in the Chat feature in GMail. It’s sweet. It’s like Skype lite in your GMail. Video calls – check. VOIP to landline – check. Sure, 5 way 10-way conference calling is missing (for now), but the potential threat this presents to industry leader Skype reaches beyond the free North […]

Google waves goodbye to Google Wave

Google waves goodbye to Google Wave

Earlier today, Google announced the closing of Google Wave on the official Google Blog. This news has been reported throughout the tech industry all day. I started as a complete Google Wave skeptic, but after I secured a coveted invite last December I became a loyal and vocal fan of the real-time collaboration tool. Initially […]

Emptying out the skeletons in my closet organization

Emptying out the skeletons in my closet organization

I share a closet with my wife, who is also my editor. We are both stubbornly efficient. This is even true of the way that we organize our clothes. Both of us have a similar “clean clothes continuum” that looks something like this: |—————————|—————————|—————————| Causal Tops        Casual Pants         Work Pants          Work […]

Introducing iPhone 4 – the better gaming and augmented reality device

Introducing iPhone 4 – the better gaming and augmented reality device

One aspect of iPhone 4 that is not getting a lot of attention is the three-axis gyroscope. The gyroscope is being viewed as the next evolution of the accelerometer that enabled so much tilt-action gaming in the previous iPhone and iPod Touch units. The gyroscope adds more than some finesse to gaming controls though as it adds spatial awareness that is similar to what a laser-pointer mouse has. The possibilities of having such a familiar interface device moving into the off-screen world open some very wide and interesting doorways.

Michael Gardash Sucks

Michael Gardash Sucks

What to do when you suck There isn’t a MichaelGardashSucks.com yet (or .org, .net, etc.), but there could be one day if I am popular or lucky enough. To find one day that people search for Mike Gardash sucks would be a great accomplishment. One of my favourite movie quotes sums up this sentiment perfectly: […]