This week I joined Erick Cook on Free Webinar Wednesdays to help him make the transition back from being a MacBook user to getting around in his new Windows 8 laptop from Lenovo. Free Webinar Wednesdays – Let’s’ Take a Deeper Dive Into Windows 8 from Eric Cook on Vimeo. It’s a great session to […]
One of the most difficult challenges when developing a brand or product is communicating your Unique Value Proposition (UVP). How do you think your company would do if you asked 10 different employees to explain what makes your company or product both valuable and different from the competition? How about if you asked 10 different […]
WordPress Landing Pages Made Easy CopyBlogger recently released a landing page optimization tool for use with WordPress called Premise. The solution is remarkable for numerous reasons, including the ability to insert predefined proven landing page templates into any WordPress site without disrupting the main theme layout. It also includes optimization tools and training from industry […]
Rational Landing Page Strategy Using landing pages as an effective internet marketing tool is about creating the right experiences to lead targeted visitors to a specific compelling call to action that converts into a sale. At first glance, a rational and logical approach to optimizing landing pages would be to directly craft one persona-based experience […]
Sometimes a simple “Yes” or “No” is the best time-management tool. Clear, concise, and authoritative. It is hard to argue with a Yes or No. Just move on. We need more of this simplicity and authority online to rein in the time drift of online research.
This week Google enabled “Call Phone” in the Chat feature in GMail. It’s sweet. It’s like Skype lite in your GMail. Video calls – check. VOIP to landline – check. Sure, 5 way 10-way conference calling is missing (for now), but the potential threat this presents to industry leader Skype reaches beyond the free North […]
Earlier today, Google announced the closing of Google Wave on the official Google Blog. This news has been reported throughout the tech industry all day. I started as a complete Google Wave skeptic, but after I secured a coveted invite last December I became a loyal and vocal fan of the real-time collaboration tool. Initially […]
I share a closet with my wife, who is also my editor. We are both stubbornly efficient. This is even true of the way that we organize our clothes. Both of us have a similar “clean clothes continuum” that looks something like this: |—————————|—————————|—————————| Causal Tops Casual Pants Work Pants Work […]
One aspect of iPhone 4 that is not getting a lot of attention is the three-axis gyroscope. The gyroscope is being viewed as the next evolution of the accelerometer that enabled so much tilt-action gaming in the previous iPhone and iPod Touch units. The gyroscope adds more than some finesse to gaming controls though as it adds spatial awareness that is similar to what a laser-pointer mouse has. The possibilities of having such a familiar interface device moving into the off-screen world open some very wide and interesting doorways.
What to do when you suck There isn’t a MichaelGardashSucks.com yet (or .org, .net, etc.), but there could be one day if I am popular or lucky enough. To find one day that people search for Mike Gardash sucks would be a great accomplishment. One of my favourite movie quotes sums up this sentiment perfectly: […]